Using Google My Business effectively

2017-06-14T10:16:05+00:00 June 5th, 2017|Business Advice, Newsletter, Product News, SEO|

Google offers a service named Google My Business, which is the first place you want to make sure your business has a listing. It is the best way to get your business hours, phone number, and directions on Google Search and Google Maps. If you don’t have a listing, we strongly encourage you to create one and include each of your business locations!

Avoiding a “not secure” warning on your website

2017-05-03T15:47:21+00:00 May 3rd, 2017|Business Advice|

Websites can be encrypted to make internet communication more secure. The primary purpose of encryption is to protect the privacy of website visitors. As of January 2017, half of all websites were encrypted, according to Wired Magazine. Look for the S The quickest way to determine whether a web page is encrypted is to look [...]

How can I publish my work on another organization’s website first and avoid SEO penalties when I later publish it on my website?

2016-10-17T10:29:41+00:00 April 26th, 2016|Business Advice, Content Strategy, SEO|

A client recently wrote to me and asked these excellent questions on how to avoid SEO penalties: Last week I rushed to publish an article I wrote on my website before it was published on a industry journal's website so that I would get SEO credit (for new content) instead of an SEO penalty (for [...]

Broken Link Checker is a great tool to safeguard SEO and spare you embarrassment

2016-10-17T10:29:42+00:00 October 24th, 2015|Content Strategy, Newsletter, SEO|

Just as links are important for SEO, broken links can hurt your SEO.  You might like to know more about Broken Link Checker, a nifty plugin that we install on all of our clients' websites. Broken Link Checker periodically checks every link on your website in posts, pages, comments and other content and notifies you when a [...]

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