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"Conversion" occurs when a website visitor takes a desired action such as filling in and submitting a form, subscribing to an email list or buying a product. Page load speed, a measure of how quick a webpage loads in a browser, greatly affects conversion rates. Plus, pages that

Communication between a web browser and a web server should be encrypted to make it more secure. The HTTPS protocol indicates that an SSL (Secure Socket Layer) certificate has been installed to encrypt communication, but the "S" does not guarantee a secure website. Adding encryption to your website will

WordPress, pages, posts and custom post types have a “publication status.” When “Published,” content is visible to the world and may be indexed by Google. “Draft” content is hidden from the public. Many WordPress websites contain published sample content that their owners aren’t aware of. Google finds it

SEO (search engine optimization) is a moving target. Google tweaks its search algorithm thousands of times per year, and has made major overhauls to it 8 times since "Panda" was released in 2011. Today, there are more than 200 factors in the Google search algorithm. The Buzzquake