Enticing website content shows people how you solve a problem, simplify a process or bring them joy.
We make the content development process the first step toward captivating website design. Let’s get the right message in place and then use visuals to make it stronger.
Discovery
Our copywriting team takes you through our consultative Discovery Session that gets you thinking about where you are now as an organization and where you want to go next. We’re going to expertly extract the information needed to write original content that will get you there. By bringing our insights and objectivity to the content development process, you will appeal to your target audience and the reasons to choose you will be crystal clear.
Brand Messaging
The Discovery Session leads us into the development of your brand messaging, which is the foundation of marketing success. Show your prospects how you’re going to deliver what they need most and why you are the best one to do it. Your brand messaging includes your Brand Statement, Mission Statement and Tagline — and then they all come together to direct the development of your web content with clarity. If you don’t have these three essentials of a strong brand in place, we can develop these for you:
Brand Statement (Value Proposition):
In a clear and concise paragraph, this defines who you are, what you do, for whom, your competitive differentiators and the leading benefits for your client. This is surprisingly difficult to do on your own. Your brand statement becomes the foundation for all of your marketing communications, whether online, in print or video.
Mission Statement:
It can be an internal message, such as your guiding principles as a company or the approach you take to your work. It can be outward-facing, explaining to your client the big-picture goal you will help them to achieve. It can be a promise to your customers or a commitment to your colleagues. We’ll help you determine what matters most.
Tagline:
A tagline should quickly define what you do, how you do it in a one-of-a-kind way, or describe a top benefit. Sometimes they can be playful or clever. Other times they can be straight and direct. Your audience and the complexity of what you do will guide the direction we take.
Search Engine Optimization
About 68% of online experiences begin with a search engine. Are you doing enough for people to find you? SEO isn’t something to be done after the content is written. For us, SEO is a part of the content development process right from the start so that the most important search terms can appear organically and sound natural to the reader. We’re led by our SEO analysts, who research what terms your ideal customer would be using to find your services, and then we place them in the text with the frequency and positions on the page that are compatible with Google’s evolving search ranking algorithms.