Using Google Business Profile effectively
Creating a Google Business Profile listing is one of the most important ways to promote your business. It is the best way to get your business hours, phone number, and location on Google Search and Google Maps. Here is what you need to know to create one for your business.
The impact of page load speed on conversion rates
"Conversion" occurs when a website visitor takes a desired action such as filling in and submitting a form, subscribing to an email list or buying a product. Page load speed, a measure of how quick a webpage loads in a browser, greatly affects conversion rates. Plus, pages that
Secure your website by adding encryption
Communication between a web browser and a web server should be encrypted to make it more secure. The HTTPS protocol indicates that an SSL (Secure Socket Layer) certificate has been installed to encrypt communication, but the "S" does not guarantee a secure website. Adding encryption to your website will
10 reasons why using an email marketing service is good for your business
Email marketing services (EMS), like MailChimp, are one the best marketing tools at our disposal. We prefer MailChimp because it integrates so well with many WordPress themes and plugins and it's free for up to 2000 list subscribers. Here is a list of 10 reasons why you should
The differences between responsive design, mobile-first design and native apps in plain language
The decision whether to create a responsive website, a mobile-first design website or a native app depends on your budget for creation and maintenance, your audience, the devices your audience will be using, and the functionality required. Each of the three has advantages, although the advent of HTML5 has blurred