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"Conversion" occurs when a website visitor takes a desired action such as filling in and submitting a form, subscribing to an email list or buying a product. Page load speed, a measure of how quick a webpage loads in a browser, greatly affects conversion rates. Plus, pages that

Communication between a web browser and a web server should be encrypted to make it more secure. The HTTPS protocol indicates that an SSL (Secure Socket Layer) certificate has been installed to encrypt communication, but the "S" does not guarantee a secure website. Adding encryption to your website will

Email marketing services (EMS), like MailChimp, are one the best marketing tools at our disposal. We prefer MailChimp because it integrates so well with many WordPress themes and plugins and it's free for up to 2000 list subscribers. Here is a list of 10 reasons why you should

SEO (search engine optimization) is a moving target. Google tweaks its search algorithm thousands of times per year, and has made major overhauls to it 8 times since "Panda" was released in 2011. Today, there are more than 200 factors in the Google search algorithm. The Buzzquake

The decision whether to create a responsive website, a mobile-first design website or a native app depends on your budget for creation and maintenance, your audience, the devices your audience will be using, and the functionality required. Each of the three has advantages, although the advent of HTML5 has blurred