original content

Did your website win or lose with Panda 4.0?

2016-10-17T10:29:47+00:00 May 23rd, 2014|Business Advice, Content Strategy, Industry News, SEO|

People are scrambling this week to determine what effect Google’s release of Panda 4.0 had on their websites.  As far as we can tell, our website benefited slightly from the changes.  This is probably because we take the time to write original content (this post is Exhibit A). When Google shifts its search algorithms, some [...]

3 reasons why you need to suck it up and start writing

2016-10-17T10:29:48+00:00 February 7th, 2014|Business Advice, Content Strategy, SEO, Social Media|

Listen up, people.  It’s time to start writing. The new Google search algorithm, named Hummingbird because it’s “precise and fast,” devalues keywords and links and favors original content.  In fact, it not only prefers original content, but it also penalizes sites that plagiarize other people's writing.  It’s starting to dawn on folks that they have [...]

CMOs will soon spend more on technology than CTOs

2016-10-17T10:29:50+00:00 November 29th, 2013|Business Advice, Content Strategy, Responsive Design, Social Media|

A recent study by Gartner, Inc. confirms a trend we at /buzzquake have noticed – spending on technology by marketing executives seems to be increasing.  In fact, the Gartner study shows that if spending on tech by CMOs (chief marketing officers) continues on its current trend, they will spend more on technology by 2017 than [...]

Gaming Google is almost impossible — original content is what drives SEO

2016-10-17T10:29:51+00:00 October 31st, 2013|Business Advice, Content Strategy, SEO|

We get asked SEO-related questions at least once a week. Typically it's when a prospect is contemplating spending a chunk of money on a website and the natural next consideration is "Will it help me grow my business?" Sometimes it's when someone has already paid another firm for a website but they are not happy [...]