The Buzzquake SEO checklist for WordPress websites

Buzzquake SEO ChecklistWe thought it might be helpful if we shared a list of things we do to improve our customers’ organic search rankings. If we forgot something or if you have additional tips, please leave a comment.

The Buzzquake SEO Checklist

Search Engines
  • Create a Google Analytics account (if you don’t already have one)
  • Install Google Analytics software on your website
  • Create a Google Webmaster account and verify your website
  • Create a Bing Webmaster account and verify your website
  • Generate a sitemap and  submit to Bing and Google
  • Claim your business /website username on all major platforms
WordPress Setup
  • Install Google Analytics for WordPress plugin
  • Install Google XML Sitemap plugin to generate sitemaps for search engines
  • Install WordPress SEO plugin by Yoast
  • Install Local SEO for WordPress SEO by Yoast
  • Install a plugin to check for broken links
  • Install a plugin that recommends additional, similar posts (there are several good ones)
  • Install a plugin to compress images so they will load faster
  • Install a plugin to load images only when needed
  • Install a plugin to compress code
  • Install a caching plugin
  • Purchase and install an SSL certificate
Content
  • Write well
  • Avoid plagiarizing
  • Strive for 500 words per post
  • Include original images
  • Provide internal links to similar content
  • Include headings (H tags)
  • Use natural language (synonyms) influenced by your keyword research
Metadata Entry
  • Use Google Keyword Planner to generate keywords
  • Include keyword in page and post
    • Titles
    • URLs
    • Bodies
    • Headings
    • Snippets
    • Descriptions
    • Excerpts
  • Tag images with keyword
    • Alt text
    • Title
    • Caption (if used)
    • Description
Check for
  • “404” and “500” errors
  • Duplicate content
  • Missing titles
Performance
  • Consider migrating to a web hosting company with servers optimized for WordPress
  • Check your site’s speed and improve load times.
  • Make sure your robots.txt file is crawlable
2016-10-17T10:29:45+00:00 September 29th, 2014|SEO, WordPress|