WordPress is a CMS (content management system) that originated as a blogging platform and then, over a decade, has expanded to include websites of all types. Today, nearly 25% of all websites are built with WordPress.
A WordPress site consists of “Pages” and “Posts.” In many ways they are similar. They both contain content and they both have unique URLs. Actually, their principal difference relates to how they are treated internally by WordPress and their intended purposes.
Pages tend to be more static (although they sometimes contain dynamic elements, including posts) and are generally intended to have a long-term presence. Typically they are included in a website’s menu structure, whereas individual posts are not.
Posts are generally used for more time-sensitive, newsy content that may have a finite shelf life. Post are commonly served to readers in combination with other posts with similar content (a “category”).
Typically posts’ content are more focused than content on pages, but not always. Typically posts are the means by which content is added to a website after it is launched, but not always. Typically, posts are where most SEO is derived, but not exclusively.
Once folks begin to understand the differences between pages and posts, a common next question is “how often should I post something?”
Buzzquake’s standard advice is:
- You should have at least 7 published posts at the time you launch a new website. Remember that you can pre-date posts to give the appearance that the website has some history behind it.
- Strive to post at least once per month thereafter. Remember, you can post-date posts, too. This means you can write three now and schedule them to be published once per month for the next three months. There are some nice calendar plugins that make scheduling publications easier.
- Be judicious when picking topics.
- Happenings within your organization (company news).
- Press releases — if you publish a press release, post it, too!
- Staff accomplishments (awards, community recognition, appointments to boards, etc.)
- Commentary on industry events, legislation, technical innovation.
Tip: repurpose email written to contacts as post content. This post was inspired by email!
Oh, did I mention that WordPress also has features and categories? See? There’s another idea for a post!