People are scrambling this week to determine what effect Google’s release of Panda 4.0 had on their websites. As far as we can tell, our website benefited slightly from the changes. This is probably because we take the time to write original content (this post is Exhibit A).
When Google shifts its search algorithms, some organizations’ organic search results improve while others’ decline. With this latest change, announced by Matt Cutts, head of Google’s webspam team, via Twitter on Tuesday afternoon, many sites’ search results were significantly changed. Apparently some major websites took a big hit, most notably eBay which reportedly lost 80 percent of its organic search results. Ouch!
Many small businesses are reporting detrimental effects as well. This is probably because small biz sites typically have static, low-quality content. Panda rewards original content and actually penalizes sites that plagiarize.
What can you do? The most important thing to do is write and post original content on a regular basis. If you hate to write, why don’t you consider hiring us? For most people, writing is like painting and lawn care. Why do something you hate if you don’t have to?
For more specific suggestions on improving your site’s search results, click here.