Google offers a service named Google My Business, which is the first place you want to make sure your business has a listing. It is the best way to get your business hours, phone number, and directions on Google Search and Google Maps. Plus, it is easy to use and free! You have no doubt seen a Google My Business listing in Google Search results but probably did not know what it was called or how to create one. If you don’t have a listing, we strongly encourage you to create one and include each of your business locations!
One Customer’s Experience
One of Buzzquake’s best customers recently opened a new office in a distant city. They determined that the new location didn’t show up in Google results when searching with the company’s city and industry (“Philadelphia snow removal,” for example). However, the company’s original office showed up in search results.
The customer asked, “What actions we should take to have our new location start appearing in search results, preferably towards the top?”
Based on the way the company’s existing location came up in search, it was clear that the customer already had a Google My Business listing for it. We told her that an effective way to have a new location appear in Google Search results is to add the new location to the company’s existing Google My Business listing.
They followed our advice and the new location is now appearing in Google Search!
When you make changes to your business listing(s) the new information is used to automatically update Google Search and Google Maps with no further action required.
Stakeholders can leave reviews of your business, and you can respond to them as the business owner. You can track your ratings over time to see how they are trending.
Google also offers insights on how your customers interact with your listing – information that you can use to improve your marketing efforts.
Information from the Google My Business FAQ Page
Do I need Google My Business if I already have a website?
Google My Business complements your existing website by giving your business a public identity and presence on Google. The information you provide about your business can appear on Google Search, Google Maps, and Google+.
How do I manage multiple business locations?
Use Google My Business Locations to manage a business with multiple addresses. If your business has ten or more locations, you can add them all at once using the bulk upload tool. Go to Google My Business Locations to upload and edit your locations. Learn More.
If you have questions or need help, we encourage you to call Google and have them help you get your listing set up in the way that will most benefit your business. 844-491-9665