Google provides free advice on what keywords to use. Savvy web writers use this information to guide them on what to write into content and include in metadata—the “behind-the-scenes” information that search engines use to make sense of websites’ content.
Google’s Keyword Planner (formally Keyword Tool) tells you what terms people searching for information on a specific subject actually typed into Google over the past 3 months. The results for each keyword are expressed as clicks per month. I’ve been doing keyword research for years on topics that ranged from acupuncture to auto racing and without fail I have been surprised at least to some degree by the results. The lesson is, I can’t guess what the best keywords are, so I shouldn’t try to.
So, when you write content, especially on a new topic, take a few minutes to do some keyword research and try to include those terms in your writing and metadata. And, yes, I did it for this post. 🙂