Perhaps a fishing metaphor?
The internet is a big place with tons of fish out there. Plenty of fish. The old way of fishing, before the internet, was to bait a single hook, drop a line in the water and wait.
Websites are NETS that greatly increase the likelihood of success. Far too many websites have large holes in them that let visitors escape. We close the holes to yield a much better catch.
And we go one step further. We don’t just hope fish will swim into your net, we attract them to it. Valuable content is the bait.
Even if you don’t want us to redesign your site, we can increase your traffic volume by improving your site’s information architecture (menu structure), editing your text, decluttering and inserting clear calls to action.