Event Marketing: Using sales agency agreements to increase attendance at meetings and conferences

2016-10-17T10:29:42+00:00 November 11th, 2015|Business Advice, Newsletter|

No Half-Full Planes The marginal costs for adding one attendee to an event are usually negligible. Food, if provided, is typically the only cost of consequence. Therefore, additional attendees represent high-profit-margin opportunities. It’s a lot like the airline and cruise ship industries. Filling the last few seats/cabins at any price above the marginal costs is [...]

Have you sweated an event?

2016-10-17T10:29:48+00:00 February 23rd, 2014|Business Advice|

Have you sweated an event?  We have. Sweating an event comes as registrations are stagnating over time. Your plane is about to take off with empty seats. You're not going to hit your revenue goals. Worse yet, you're about to embarrass yourself and your organization. Your stomach is in knots. If you've felt the sting [...]