Creating a new post on a WordPress website is not very difficult, but it might help to have this checklist handy to make sure you don’t forget anything.
How long will it take for SEO work to kick in? The short answer is “it depends.” Typically there is a lag between making SEO changes and seeing results. Some SEO work will improve rankings right away while others often take up to 3 months or longer to bear fruit. Upon hearing this, the most [...]
Google provides free advice on what keywords to use. Savvy web writers use this information to guide them on what to write into content and include in metadata—the “behind-the-scenes” information that search engines use to make sense of websites’ content. Google's Keyword Planner (formally Keyword Tool) tells you what terms people searching for information on [...]
With all of the recent references in the press to big data, metadata and NSA (National Security Agency), many small business owners are wondering how they may be affected, and, if this is the next big thing, where the opportunities to cash in exist. Secondary information within or about a dataset, often termed metadata, can [...]
Karen McGrane, author of Content Strategy for Mobile from A Book Apart and managing partner at Bond Art + Science, a user experience consultancy, shares her thoughts on adapative content for the web. The idea that you are not in the magazine publishing business, you are not in the web publishing business, you are in [...]