Event Marketing: Using sales agency agreements to increase attendance at meetings and conferences

2016-10-17T10:29:42+00:00 November 11th, 2015|Business Advice, Newsletter|

No Half-Full Planes The marginal costs for adding one attendee to an event are usually negligible. Food, if provided, is typically the only cost of consequence. Therefore, additional attendees represent high-profit-margin opportunities. It’s a lot like the airline and cruise ship industries. Filling the last few seats/cabins at any price above the marginal costs is [...]