High school student’s perspective on her marketing internship at Buzzquake

2017-02-21T13:12:28+00:00 November 2nd, 2016|Buzzquake Press, Newsletter, Social Media|

Like many young people, I struggle with picking a college major and career field. Let’s face it, many adults struggle with the same thing! As soon as I heard about an intern mentor program offered at my Ellicott City, Maryland, high school, I knew that I wanted to be a part of it. When the time came to pick an industry for my internship, I requested a marketing firm. It has been great working at Buzzquake. I already see that marketing is

Telling the Buzzquake story

2016-10-17T10:29:44+00:00 May 13th, 2015|Content Strategy|

Telling your story well is critical to effective marketing.  Storytelling has replaced more pretentious marketing tactics mostly because target audiences have become jaded and cynical.  People don't want to be sold.  They want to be informed.  Stories are viewed as more genuine. Our Story My friend, Frank Hazzard, and I were good friends long before we decided [...]

Best practices for marketing with LinkedIn company pages

2016-10-17T10:29:44+00:00 February 18th, 2015|Business Advice, Content Strategy, Newsletter, Social Media|

LinkedIn’s foray into company pages came late and remains awkward in terms of marketing.  The primary problem is limited reach.  Nonetheless, it’s worth creating a page for your business. LinkedIn Corporate Primer LinkedIn was originally intended for professional networking among individuals – people (half) joke that it’s the job seeker’s social media.  Still, it’s ironic [...]

/buzzquake’s latest project hawks big snow blowers  

2016-10-17T10:29:44+00:00 January 7th, 2015|Buzzquake Press|

“I think the first thing out of Grove’s mouth was ‘We need a new website to help reach folks who rent big snow blowers,’" recalled Frank Hazzard, a content strategist with Buzzquake Marketing, a digital marketing firm based in Ellicott City, Maryland.  “Now there’s a phone call you don’t get every day.” “We provide a [...]

Email edges out social media for marketing ROI

2016-10-17T10:29:47+00:00 April 29th, 2014|Business Advice, Social Media|

Although both have proven effective in specific circumstances, evidence shows that on the whole email edges out social media for marketing ROI. Say it ain’t so!  Do you know how many marketing “experts” have a vested interest in subverting this fact?  For at least five years we've heard over and over that social media has [...]

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