Best practices for marketing with LinkedIn company pages

2016-10-17T10:29:44+00:00 February 18th, 2015|Business Advice, Content Strategy, Newsletter, Social Media|

LinkedIn’s foray into company pages came late and remains awkward in terms of marketing.  The primary problem is limited reach.  Nonetheless, it’s worth creating a page for your business. LinkedIn Corporate Primer LinkedIn was originally intended for professional networking among individuals – people (half) joke that it’s the job seeker’s social media.  Still, it’s ironic [...]

3 reasons why you need to suck it up and start writing

2016-10-17T10:29:48+00:00 February 7th, 2014|Business Advice, Content Strategy, SEO, Social Media|

Listen up, people.  It’s time to start writing. The new Google search algorithm, named Hummingbird because it’s “precise and fast,” devalues keywords and links and favors original content.  In fact, it not only prefers original content, but it also penalizes sites that plagiarize other people's writing.  It’s starting to dawn on folks that they have [...]