3 reasons why you need to suck it up and start writing

2016-10-17T10:29:48+00:00 February 7th, 2014|Business Advice, Content Strategy, SEO, Social Media|

Listen up, people.  It’s time to start writing. The new Google search algorithm, named Hummingbird because it’s “precise and fast,” devalues keywords and links and favors original content.  In fact, it not only prefers original content, but it also penalizes sites that plagiarize other people's writing.  It’s starting to dawn on folks that they have [...]

CMOs will soon spend more on technology than CTOs

2016-10-17T10:29:50+00:00 November 29th, 2013|Business Advice, Content Strategy, Responsive Design, Social Media|

A recent study by Gartner, Inc. confirms a trend we at /buzzquake have noticed – spending on technology by marketing executives seems to be increasing.  In fact, the Gartner study shows that if spending on tech by CMOs (chief marketing officers) continues on its current trend, they will spend more on technology by 2017 than [...]