Using Google My Business effectively

2017-06-14T10:16:05+00:00 June 5th, 2017|Business Advice, Newsletter, Product News, SEO|

Google offers a service named Google My Business, which is the first place you want to make sure your business has a listing. It is the best way to get your business hours, phone number, and directions on Google Search and Google Maps. If you don’t have a listing, we strongly encourage you to create one and include each of your business locations!

Google announces a small organic search boost for HTTPS

2016-10-17T10:29:46+00:00 August 8th, 2014|SEO|

In an attempt to influence greater security on the internet, Google announced earlier this month via its Webmaster Central Blog that encrypted sites will rank slightly higher in organic search, with all other things being equal. Specifically, Google said: …we're starting to use HTTPS as a ranking signal. For now it's only a very lightweight [...]

Did your website win or lose with Panda 4.0?

2016-10-17T10:29:47+00:00 May 23rd, 2014|Business Advice, Content Strategy, Industry News, SEO|

People are scrambling this week to determine what effect Google’s release of Panda 4.0 had on their websites.  As far as we can tell, our website benefited slightly from the changes.  This is probably because we take the time to write original content (this post is Exhibit A). When Google shifts its search algorithms, some [...]

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