Build your email list using Gravity Forms and MailChimp

2016-10-17T10:29:44+00:00 February 16th, 2015|Business Advice, Email|

Using Gravity Forms and MailChimp to automate fulfilling conversion giveaways and add subscribers to an email list makes a lot of sense, but figuring out how the pieces fit together can be challenging. Good business practice includes periodic ‘touches’ with contacts, regardless of whether you are trying to convert them. Email management tools, like MailChimp [...]

Email edges out social media for marketing ROI

2016-10-17T10:29:47+00:00 April 29th, 2014|Business Advice, Social Media|

Although both have proven effective in specific circumstances, evidence shows that on the whole email edges out social media for marketing ROI. Say it ain’t so!  Do you know how many marketing “experts” have a vested interest in subverting this fact?  For at least five years we've heard over and over that social media has [...]