bounce rate

Bounce rate explained along with tips to reduce it

2016-10-17T10:29:42+00:00 June 17th, 2015|Analytics, Content Strategy, SEO|

One of the more confusing concepts in web analytics is bounce rate.  If you’re among the confused when it comes to bounce, don’t feel bad.  It is neither a simple concept nor an exact science. Bounce Rate Explained In general, a "bounce" occurs when a visitor views a single page and then leaves a website.  [...]

Just one second delay in page-load can cause 7% decrease in conversion

2016-10-17T10:29:55+00:00 May 14th, 2013|Business Advice, Content Strategy|

Four years ago, Google announced that it had begun factoring site speed into its ranking algorithm. What does this really mean in terms of sales? -- Tag Management Blog -- A marketer’s ability to have a company’s website’s pages load quickly directly impacts sales and ultimately the bottom line.  Page load times can impact the overall customer [...]