Creating a new post on a WordPress website is not very difficult, but it might help to have this checklist handy to make sure you don’t forget anything.
Creating a WordPress Post
- Do keyword research before you start writing.
- Write the post using your favorite editor or word processor (strive for 400-700 words). I use Word.
- Write your keyword(s) into your copy at the rate of once per 100 words.
- Scrub the text of all formatting by copying it and pasting it into a plain-text editor. I use Notepad.
- Copy the scrubbed text in the plain text editor.
- Log onto the backend of your WordPress website.
- Create a new post (blank post) via the “New” dropdown menu in the top menu bar.
- Toggle to the “text” view (top right of editor)
- Paste the copied text into the body of the text editor. I added this step because in my experience, even when I scrubbed my text before pasting it in the visual editor, some formatting still showed. This didn’t happen when I put it in the text editor. Most formatting goes away, but some, like bullets, get converted into symbols (characters). There is no real consistency as far as I can tell.
- Switch to “visual” view (again, top right corner)
Formatting, Images and Metadata
- Format the text as necessary. Don’t forget to add headings (heading 2 or lower). Strive for 3 or more. Use your keywords in your headings.
- Create a title that includes keyword(s) and appeals to potential readers.
- Check your slug (URL) to make sure it is words instead of just a number and is free of other obvious problems. Edit the slug if necessary.
- Insert internal and external links in the body of the post. Strive for 5 quality links (3 internal).
- Pick categories from the list of existing categories. Resist the temptation to create new categories, especially if they might be highly focused and applicable to very few future posts.
- Create appropriate tags (strive for 3-7)
- Edit the snippet so that it makes sense and describes the post’s content. I like to use the Yoast SEO plugin to do this.
- Edit the excerpt so that it piques the interests of readers. The goal is to get them to click on “read more” links!
- Add image(s). Don’t forget to add metadata to them. Set an image to be the featured image (depending on your style guide and the theme being used.)
- Publish the post
- Push excerpts to social media and email list(s)