SEO 101: Using Google Keyword Planner for marketing ideas

I spent a couple ofkeyword research tool hours this week going over SEO strategies with a client.  After 20 minutes, she turned to me and said, “This is too complicated.  Just give me five things I can do to improve my SEO.”

“Sure.  No problem.  Here they are,” I replied.

Marketing Strategies

  1. Take the time to write well.  Nothing is as important as original content that humans want to read.  Stop posting other people’s content.  Google now penalizes people who steal content and repost it.
  2. Use the Google Keyword Planner to determine which keywords you should write into your copy.  /buzzquake is in the business of getting people to outsource their marketing tasks to us. Therefore, we entered the search term “outsourced marketing” and the Planner suggested “marketing ideas” and “marketing consultant” as the two most relevant keywords (see image).  Naturally, we should try to write those terms into our posts as often as possible (hence the title of this post).  To generate keywords, you will have to sign in with a Google Account (free).  Once signed in, choose “Tools and Analysis” from the main menu, then choose “Search for new keyword and ad group ideas.” Enter an industry-specific keyword (such as “acupuncture”) and run the tool.
  3. Take the time to enter metadata. Simply put, metadata is backend text that helps search engine spiders index content.  Don’t forget to tag your images, too!  A lot of people find websites via image searches.  We like to use the Yoast SEO plugin to simplify the process.  And, of course, use keywords in the metadata.
  4.  Strive for at least one subheading in the body of the content.  Use keywords in your subheadings.
  5. Use categories and internal links to similar content on your site to further enhance SEO.


Good luck!

p.s. How many SEO strategies can you identify in this post?

2016-10-17T10:29:50+00:00 January 3rd, 2014|Business Advice, Content Strategy, SEO|