We first met Jason Cherry when he was a teenage stock car race driver. Our first project with him was a website to promote his racing team, Jason Cherry Racing, and its lead sponsor, Autism Society of America. Later, Jason, a legitimate serial entrepreneur, asked us to build a website for a new business venture, Mission Escape Rooms. He told us he would start with one location in Annapolis and if it were successful, would open more in short order. He wanted a website that conveyed the fun, excitement and challenges associated with working in a group to escape from a room using clues contained within it. This was a new industry that had only recently taken off in America, and Jason wanted to be first-to-market in his area. He also wanted his website to handle many dozens of bookings each week and take payments when people reserved one of his four escape rooms.
We selected a WordPress theme that would support an image-intensive design and convey suspenseful excitement. Our designer used Jason’s color scheme and logo to keep his brand consistent. We helped him write copy to promote the business with attention to local SEO (search engine optimization). We integrated and configured Bookeo, software that allowed patrons to book escape rooms online and tracked reservations. This was a challenging integration because Jason’s business model included varying start times and a dynamic pricing scheme. Jason is a consummate social media user and we helped him leverage his marketing prowess with a plugin named Juicer that aggregates social media posts and helps to multiply their effects.
Like Jason, this website has been impressive right from the beginning. In the first month, the site received 25,000 page views and has consistently averaged between 25,000 and 50,000 per month since then! We are especially proud that almost all his web traffic resulted from Google search, which told us that our SEO work paid off. He has been very successful, with all four rooms selling out much of the time. Since the site launched, Jason opened a second location. Of course we were asked to add the second location to the website. It has been fun to support and watch a good guy succeed in business.