This is an example of how publishing original content on a regular basis can help achieve marketing goals. An expert orthopedic surgeon who specializes in sports medicine with a focus on arthroscopic surgery of the shoulder, knee and elbow hired Buzzquake Marketing to build a new website for him. The client was looking to build a separate, more complimentary, tailored, and specialized site as an extension of his multi-physician practice’s website. Overarching goals included educating patients and conveying his interest in caring for student athletes via unique approaches that addressed individuals and their injuries. This included season-specific considerations for care, desires to play at the collegiate or professional levels, academic performance, nutrition, psychological well-being, and how all of these factors could affect a student athlete.
The client had an impressive volume of images, powerpoint talks, videos, x rays, MRIs, and patient testimonials, etc., that we organized, augmented and implemented to support his goals of attracting patients, improving his workflow and growing his social media presence. Performance was very important to this client as well, and we were able to optimize content to achieve good page load times, etc. With the client’s help, we amassed extensive patient resources, established a blog that was a combination of patient stories and information for patients, and videos about surgeries.
Since the new website launched, the client and his team have been pleased with the results. The client’s propensity to add new content has maximized his website’s potential for high ranking in search and steadily increased his traffic.