The client, Institute of Contemporary Psychotherapy + Psychoanalysis, Inc., was a professional membership organization that sought to improve the practice of psychotherapy and psychoanalysis by offering educational classes and conferences. The client asked Buzzquake to overhaul its website with a new, more fitting appearance and improved information architecture and functionality that would better support users interested in becoming members and attending industry-related events and continuing education. In addition, the client wanted robust, automated membership application and event registration capabilities, and a secure database of members that members could search using various criteria, such as area of specialty, geographic location, population served, etc.
We facilitated an extensive discovery during which we helped the client identify the organization’s goals. We also documented the client’s business processes and workflow, with special attention to how they were negatively impacting the organization’s administrator.
During the discovery process, we articulated three purposes for the new website — supporting members, highlighting educational offerings and automating registrations. It also became apparent that the legacy website’s content needed to be overhauled. Buzzquake reorganized all existing content so that it was aligned with the goals articulated during discovery. We also identified the need for and wrote new content to fill in gaps.
The new website uses software that integrates a membership database with membership and event registrations, payments, tracking, and the awarding of continuing education credit. Members are able to search for other members on the site based on whatever criteria they specify. The home page includes a section where new events, educational offerings and news items are announced. The site’s design was inspired by the client’s logo. It conveys excitement, contemporary thinking and a sense of belonging.
Members have adapted well to and appreciate the new website. It is very heavily used. The administrator’s clerical tasks have been reduced. Buzzquake continues to consult on new and enhanced website functionality.