An orthopedic surgeon specializing in shoulder surgery wanted to grow his practice. He contacted Buzzquake and said that although his group practice’s website was functioning well for the entire group, he was hoping to establish himself as the premier shoulder surgeon in his region via a separate website highlighting his abilities and accomplishments. The client asked us to establish his brand, improve his SEO and make is easier for patients to contact him online.
We went through a discovery process that led to content collaboration and organization efforts. At the same time, we optimized the content for search with keywords and other on- and off-page efforts, and established a blog, so he could add content, including patient stories, over time. We implemented a mega menu to better organize and present shoulder and elbow content that the client’s patients required.
Since the new website launched, The client has been pleased with the results. His stature as a leading surgeon has been enhanced and his patient volume has increased. In addition, having information about surgical techniques and pre- and post-surgery protocols available to patients via the website has made dissemination of that information much more efficient.