Andrew Wolff is a renowned orthopedic surgeon specializing in the treatment of athletic hip injuries. Patients from around the world seek his expertise in hip arthroscopy including labral repair and reconstruction, and correction of femoroacetabular impingement (FAI). He has been in practice in the Washington, DC area since 2008 and joined Washington Orthopaedics and Sports Medicine in the fall of 2013. He asked Buzzquake to overhaul his website and improve his SEO.
We went through a thorough discovery process with Dr. Wolff and his staff to identify a handful of operational challenges their practice was facing. We spent a lot of time discussing and refining the way the website’s content would be structured. We wanted to keep it simple and intuitive for first-time visitors. A gap analysis revealed several areas where content had to be adapted from the old website or written. Case studies that were essentially first-person testimonials by patients to highlight Dr. Wolff’s expertise became a key component of the content. The new site also provided access to information and resources for new and established patients. More than 40 videos on various topics such as physical therapy protocols were included.
Since the new website launched, Dr. Wolff and his team have been pleased with the results. By automating the rapid dissemination of information that patients frequently request, we have been able to save everyone’s time – patients and office staff.