The short answer is “it depends.”
Typically there is a lag between making SEO changes and seeing results. Some SEO work will improve rankings right away while others often take up to 3 months or longer to bear fruit.
Upon hearing this, the most common question we get asked is “How can I fast-track SEO?”
- Google “organic” rankings depend on more than 200 factors/variables, many of which Google tries to keep secret as part of a business strategy to get more customers to pay for advertising (Google AdWords). Keywords are one variable that most people are familiar with, but there are many others.
- Almost NO ONE outside Google fully understands exactly how Google ranks websites in its organic search results. Therefore, SEO is an inexact science.
- Part of Google’s effort to keep its “secret sauce” secret includes constant tweaks to its SEO algorithms.
- Because Google keeps changing its algorithms, SEO work is never done. Even if you get to a top position in organic search results, you have to stay informed about changing algorithms and adjust content to keep pace.
- Tomes of information about Google’s algorithms is online and there is a robust community of people obsessed with unlocking the secrets. We, of course, spend a lot of time reading in order to keep up with changes. It’s a never-ending quest to educate ourselves.
- Google and other search engines “crawl” the web with “spiders” and “index” websites from time to time. They then base search rankings, in part, on the website content that they have indexed.
Suggestions to fast-track SEO
Adding new, original content (blog posts) regularly is the single biggest thing you can do to get higher organic rankings.
If you happen to launch a new website, go back to your legacy website and redirect each page to the most appropriate page on the new site. In plain language this will let you continue to benefit from SEO derived in the past even though the old site was taken down.
Whenever you make significant changes to a website, including redirects as described above, submit a new sitemap to the major search engines. This will speed up indexing. Otherwise your changes won’t be noted until the spiders happen across your site. Please note that some SEO software automatically notifies search engines when changes are made.
Leverage your email contacts and promote your website to as many people as you can. This will do two things:
- Expose more potential clients to your organization.
- Improve your SEO because traffic volume is one factor in Google’s algorithm.
Consider advertising through Google AdWords to get immediate exposure.
- When you write blog posts, try to make them 400-600 words long
- Optimize your keyword density by including your keyword(s) about once per 100 words (4-6 times). This post has 573 words and our keyword, “fast-track SEO,” appears 5 times (including once in this sentence). 🙂
- Put your keyword in your post’s title
- Put your keyword in at least one heading (H1, H2, etc.)
- Include your keyword in your metadata
- Don’t forget your images and video. Name your featured image with your keyword and include it in the image’s alt tag.
- Use your keyword a as tag for your post.
The newest search engine algorithms made gaming organic search results a lot harder. Most content strategists view this as a good thing. One consequence, however, is that it’s a lot harder to fast-track SEO.