Deep Creek Center, an IT training and business consulting firm based in Highland, Maryland, today announced its selection of /buzzquake marketing of Ellicott City, Maryland, for a multi-year marketing support contract focused on web design and communications.
“Deep Creek sought a world-class partner to support its communications with its customers, suppliers, and other stakeholders and to help us explain the benefits of our new, innovative blended learning solutions to the marketplace,” said Patrick von Schlag, president of Deep Creek.
“We were pleased to be selected for this work,” said Lynne D’Autrechy, president of /buzzquake. “It is strategically important to align ourselves with an organization as esteemed as Deep Creek.”
The contract calls for an overhaul of Deep Creek’s website and improved integration of various communications channels, including an expansion of their social media presence.
“Deep Creek has an extremely compelling business proposition; job one for us is to give that proposition a stronger voice,” said D’Autrechy.
“Buzzquake’s proven abilities in web-based marketing, social media, and press relationship management made them an ideal choice for us,” said von Schlag.
Deep Creek is a recognized leader in Information Technology Infrastructure Library (ITIL) training, which is arguably the most sought after curriculum in the corporate IT sector, both for its ability to help organizations improve efficiency and to enable dramatic improvements in quality and effectiveness of IT services to support business needs.
“ITIL is a set of practices for IT service management that focuses on aligning IT services with the needs of business and establishes a consistent framework that enables businesses to plan, implement, and improve performance,” said von Schlag.
The ITIL framework is owned by the United Kingdom’s Cabinet Office.
“Deep Creek has an exclusive agreement with multiple global training leaders to provide ITIL training via a blended delivery, combining the best of rich-medial e-learning with a day or two of intense classroom bootcamp-style review,” explained D’Autrechy. “Blended learning works better than either traditional classroom or e-learning solutions, and is a great combination of convenience and effectiveness.”
Empirical data support D’Autrechy’s assertions. Certification exam pass rates for government and private-sector organizations were significantly higher when students completed a blended course, according to case studies published by APM Group, the official accreditor for the ITIL qualification scheme.
“Deep Creek recognizes that tomorrow’s learning solutions have to be multifaceted – targeted learning that minimizes time away from work, maximizes learner engagement and enjoyment, and delivers results for participants’ companies,” said von Schlag. “Our programs move companies past talking and help them achieve specific benefits and drive cost savings and improved effectiveness through the use of frameworks like ITIL and COBIT and good practices in project management, business analysis and requirements gathering, and information security.”
“The strength of Deep Creek’s offerings combined with its dominant position in the marketplace will make our job a lot easier,” said D’Autrechy. “But we can’t take anything for granted; we still have to execute.”