Social Media

Social media are perhaps the most powerful and underutilized digital marketing channels.  Read our thoughts on how, why, where and when.

High school student’s perspective on her marketing internship at Buzzquake

2017-02-21T13:12:28+00:00 November 2nd, 2016|Buzzquake Press, Newsletter, Social Media|

Like many young people, I struggle with picking a college major and career field. Let’s face it, many adults struggle with the same thing! As soon as I heard about an intern mentor program offered at my Ellicott City, Maryland, high school, I knew that I wanted to be a part of it. When the time came to pick an industry for my internship, I requested a marketing firm. It has been great working at Buzzquake. I already see that marketing is

Best practices for marketing with LinkedIn company pages

2016-10-17T10:29:44+00:00 February 18th, 2015|Business Advice, Content Strategy, Newsletter, Social Media|

LinkedIn’s foray into company pages came late and remains awkward in terms of marketing.  The primary problem is limited reach.  Nonetheless, it’s worth creating a page for your business. LinkedIn Corporate Primer LinkedIn was originally intended for professional networking among individuals – people (half) joke that it’s the job seeker’s social media.  Still, it’s ironic [...]

Email edges out social media for marketing ROI

2016-10-17T10:29:47+00:00 April 29th, 2014|Business Advice, Social Media|

Although both have proven effective in specific circumstances, evidence shows that on the whole email edges out social media for marketing ROI. Say it ain’t so!  Do you know how many marketing “experts” have a vested interest in subverting this fact?  For at least five years we've heard over and over that social media has [...]

3 reasons why you need to suck it up and start writing

2016-10-17T10:29:48+00:00 February 7th, 2014|Business Advice, Content Strategy, SEO, Social Media|

Listen up, people.  It’s time to start writing. The new Google search algorithm, named Hummingbird because it’s “precise and fast,” devalues keywords and links and favors original content.  In fact, it not only prefers original content, but it also penalizes sites that plagiarize other people's writing.  It’s starting to dawn on folks that they have [...]

CMOs will soon spend more on technology than CTOs

2016-10-17T10:29:50+00:00 November 29th, 2013|Business Advice, Content Strategy, Responsive Design, Social Media|

A recent study by Gartner, Inc. confirms a trend we at /buzzquake have noticed – spending on technology by marketing executives seems to be increasing.  In fact, the Gartner study shows that if spending on tech by CMOs (chief marketing officers) continues on its current trend, they will spend more on technology by 2017 than [...]

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