Content Strategy

We take a scientific approach to web content.  Posts in this category are dedicated to sharing our content strategy with our readers.

ICP+P’s new website intended to promote community and increase nonprofit organization’s efficiency

2017-06-07T17:46:27+00:00 June 7th, 2017|Buzzquake Press, Client News, Content Strategy, WordPress|

The Institute of Contemporary Psychotherapy and Psychoanalysis (ICP+P), a nonprofit membership organization based in Washington, DC, recently launched a new website to support its mission of creating an open, welcoming community for professionals of all mental health disciplines, grounded in the study of self psychology, relational and other contemporary psychodynamic models. The website was [...]

SEO for Images

2017-03-29T11:34:18+00:00 December 12th, 2016|Content Strategy, Newsletter, SEO, WordPress|

When it comes to SEO (search engine optimization), images are the most neglected elements. So, if you’re one of the few people who pays attention to images, you will be ahead of crowd. This is written specifically for WordPress websites, but the basic principles would apply to all sites. Here’s what you should focus [...]

Buzzquake launches new website under the heading of practicing what we preach (web design best practices)

2016-10-17T10:29:38+00:00 September 10th, 2016|Content Strategy, Newsletter, Responsive Design|

Buzzquake's new website incorporates many of the web design best practices that we advise our clients to implement, including a simplified homepage with a clean, simple and visually compelling message (Sales Solved) that is intended to speak to the needs of our target audience. In order to improve conversion rates, we significantly decluttered the page. Essentially we removed everything except

Why are strange things showing up for my website in Google search results?

2016-10-17T10:29:38+00:00 September 6th, 2016|Content Strategy, Newsletter, WordPress|

A valued customer emailed us last week expressing frustration over what was showing up in the results for his company’s website in a Google search. It included snippets of pages and posts that he had never seen before. “Why is this happening?” he wondered. Published vs Draft In WordPress, pages, posts and custom post types [...]

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