/buzzquake marketing officials announced today that WordPress is the firm’s preferred CMS (content management system).
“We recommend WordPress over its competitors, Joomla and Drupal, because of its ease of use for experts and novices alike,” said Lynne D’Autrechy, president and technical lead at /buzzquake, speaking from her Ellicott City, Maryland, office.
Evidently other experts share /buzzquake’s opinion – WordPress powers one of every six websites on the Internet.
“WordPress allows us maximum flexibility in terms of design on a very stable platform,” explained D’Autrechy. “Developers like to make custom tweaks without hiccoughs. That’s where WordPress shines. And then our clients can maintain their own sites after we launch them.”
First introduced as a blogging tool in January 2003 by Matt Mullenweg, a 19-year-old freshman at the University of Houston, the platform has evolved into a full-fledged CMS powering the likes of The New York Times, The Washington Post, Harvard Gazette and Mashable.com.
Much of WordPress’s popularity and success are rooted in its open-source code. By making the code available to anyone who wants it, owners help assure a flourishing secondary market of themes and plugins that currently number in the tens of thousands.
“You can get a plugin for almost any functionality you can think of; and if one doesn’t exist, you can build one yourself,” said D’Autrechy.
Although Joomla and Drupal are open source, and also have thousands of themes and plugins that add functionality and design possibilities, they lag behind WordPress in usership.
“Generally speaking, Drupal and Joomla are not designed for SEO (search engine optimization) the way WordPress is,” said Frank Hazzard, content strategist for /buzzquake. “Search engine spiders love WordPress’s simple layouts, permalinks, and easy linking. Just ask Matt Cutts (head of Google’s web spam team).”
“WordPress is a great choice,” said Cutts at WordCamp SF 2009, a gathering of developers who favor the platform. He went on to gush about how much WordPress helps give better results.
“Although we build sites on other platforms when clients want them, we steer clients toward WordPress whenever possible,” said D’Autrechy.