/buzzquake marketing today formalized an offering – corporate identity services – to meet a growing demand among its customers.
“We’ve been doing this work all along, but we never really packaged it up and marketed it by name,” explained Frank Hazzard, content strategist for /buzzquake.
Websites will remain the company’s core business, but in the course of designing websites, logos often must be re-executed or updated, according to Hazzard.
“When we help clients put new eyes on their legacy sites, more often than not the projects grow in scope and eventually URLs, logos, slogans, etcetera, are rethought,” said Hazzard.
“At its core, a corporate identity is an emotional connection between you and your customers. When well-conceived, a brand increases the visibility, value and trust of your organization and its offerings,” said Lynne D’Autrechy, president and technical lead for /buzzquake.
“It’s sort of a shame if you dog down a new site with a brand that can’t keep pace with business objectives. Essentially, we create compelling, effective identity packages that allow companies to trade bigger than they are,” said Hazzard.
“/buzzquake did a great job with branding my company. I gave Lynne D’Autrechy some basic suggestions and she brought my vision for a brand to life. I ended up with a logo that I’m very proud of and so far I’m pleased with my website’s performance,” said Mark Townsend, owner of Tickets From The Past, an ecommerce business focused on vintage sports events tickets and memorabilia.
According to D’Autrechy, /buzzquake’s new services will include:
- Establishing business entities
- Domain name searches
- Designing and updating logos
- Writing slogans and tag lines
- Product launches