In an attempt to influence greater security on the internet, Google announced earlier this month via its Webmaster Central Blog that encrypted sites will rank slightly higher in organic search, with all other things being equal. Specifically, Google said: …we're starting to use HTTPS as a ranking signal. For now it's only a very lightweight [...]
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Buzzquake launches new website under the heading of practicing what we preach (web design best practices)
Buzzquake's new website incorporates many of the web design best practices that we advise our clients to implement, including a simplified homepage with a clean, simple and visually compelling message (Sales Solved) that is intended to speak to the needs of our target audience. In order to improve conversion rates, we significantly decluttered the page. Essentially we removed everything except
The Brief GovRealm was a new DC-area venture launched by experienced procurement professionals focused on helping federal contractors navigate the procurement/bid process. Their main service offering was bid process (project) management. GovRealm sought our help as a result of a word-of-mouth referral from another Buzzquake client. They needed help with branding and business communications. [...]
Most websites do very little to help businesses meet their goals. If your website doesn’t generate more money than it costs, you’re far from alone. We build websites designed specifically to increase traffic and convert visitors to customers. Your website will become a working asset that provides an ROI. Read more >> PHENOMENAL job on [...]
Here is some advice on differentiating your blog so that it is memorable and develops a following. The good news is that a lot of people are heeding content marketing advice and writing original content for their websites. The bad news is that a lot of people are blogging and the blogosphere is getting very [...]
One of the more confusing concepts in web analytics is bounce rate. If you’re among the confused when it comes to bounce, don’t feel bad. It is neither a simple concept nor an exact science. Bounce Rate Explained In general, a "bounce" occurs when a visitor views a single page and then leaves a website. [...]
If you want a definitive answer to whether HTML5 affects SEO, stop reading now! :-) Background Efforts to develop HTML5 as a replacement for HTML4 and XHTML began in 2004. Over the ensuing decade, the standard was revised and honed until it was declared completed in October 2014. HTML5 includes a lot of changes and [...]
“I think the first thing out of Grove’s mouth was ‘We need a new website to help reach folks who rent big snow blowers,’" recalled Frank Hazzard, a content strategist with Buzzquake Marketing, a digital marketing firm based in Ellicott City, Maryland. “Now there’s a phone call you don’t get every day.” “We provide a [...]
How long will it take for SEO work to kick in? The short answer is “it depends.” Typically there is a lag between making SEO changes and seeing results. Some SEO work will improve rankings right away while others often take up to 3 months or longer to bear fruit. Upon hearing this, the most [...]
We thought it might be helpful if we shared a list of things we do to improve our customers’ organic search rankings. If we forgot something or if you have additional tips, please leave a comment. The Buzzquake SEO Checklist Search Engines Create a Google Analytics account (if you don’t already have one) Install Google Analytics [...]